Advert Research Continued

http://www.youtube.com/watch?v=a8QxZJZfU5Q In researching different types of adverts, I came across this advert on Youtube, which I thought had real relevance to our chosen topic. This link had a significant impact on me personally, showing diverse, devastating effects that car accidents can have on people of all ages. The use of emotive, slow music made this clip even more shocking, as well as the intensity of the situations shown immediately drawing audiences to the advert. This is something that would be extremley relevant within our own advert and therefore has allowed me to consider further the importance of the emotive consequences of driving, as well as the hard-hitting statistics. I believe this type of advert portrays elements of shock and disbelief for all ages, resulting in this clip being one of extreme importance to help us create an advert that is just as meaningful and succint.

http://www.youtube.com/watch?v=IWgJ-0yYdVk This was another clip I discovered. Although the clip doesn't consist of any statistics or alot of images, the incorporation of music and the narration that is shown on screen creates dramatic effect and has a huge impact. This is another way in which we could compose our advert, by the use of shocking images and basic, yet effective language shown on screen in order to show the harsh realities of teenage driving. This is also something that I will continue to research further and make my group aware of when we come to actually creating our own advert.