Advert Research Continued

http://www.youtube.com/watch?v=a8QxZJZfU5Q In researching different types of adverts, I came across this advert on Youtube, which I thought had real relevance to our chosen topic. This link had a significant impact on me personally, showing diverse, devastating effects that car accidents can have on people of all ages. The use of emotive, slow music made this clip even more shocking, as well as the intensity of the situations shown immediately drawing audiences to the advert. This is something that would be extremley relevant within our own advert and therefore has allowed me to consider further the importance of the emotive consequences of driving, as well as the hard-hitting statistics. I believe this type of advert portrays elements of shock and disbelief for all ages, resulting in this clip being one of extreme importance to help us create an advert that is just as meaningful and succint.

http://www.youtube.com/watch?v=IWgJ-0yYdVk This was another clip I discovered. Although the clip doesn't consist of any statistics or alot of images, the incorporation of music and the narration that is shown on screen creates dramatic effect and has a huge impact. This is another way in which we could compose our advert, by the use of shocking images and basic, yet effective language shown on screen in order to show the harsh realities of teenage driving. This is also something that I will continue to research further and make my group aware of when we come to actually creating our own advert.

Further Research for Supporting Pieces

As one of my supporting pieces, we have decided as a group to create a TV advert. In preparation for this, I have begun researching exisiting TV adverts and campaigns, in order to see what's already being portrayed within the media today. By looking at other campaigns in depth, it has allowed me to become aware of the type of features required within an advert and the importance of creating severe impact on audiences, in order for the advert to become effective. This will then allow us to create a similiar advert, emphasising the terrible impactof teenage driving fatalities.


Such campaigns as the ones featured within have
allowed me to become familiar with the idea of slogans.
I feel that these are an important part of a campaign and advert, as it allows audiences to remember key parts of the advert if the slogan is of high impact. This is something that we will need to consider when creating our own advert, in order to ensure the advert is of a high quality and consists of typical conventions of already marketed adverts.

Filming Traffic

We have decided to create a shot overlooking the A3 from a bridge, filming traffic at a high speed in order to show just how dangerous high levels of speed can be. Although they may not be of teenagers, it represents the velocity that drivers to go to without realising the impacts of the speed they are actually going, therefore will represent to audiences the need to be aware at all times of how fast they are going. We will then incorporate statistics over the top of this shot, in order to show the devastating effects of driving and ultimately create a shot of impact to teenagers who, for example, have just passed their test. This type of shot will allow us to include a type of birds-eye shot, creating variation and difference of angles used.

Now that we have completed the shots overlooking the A3, we have discussed adding effects and speeding up the clips in order to create further impact. We took shots from different angles, in order to see which was most effective. We also created a close-up of a car driving past, looking down from the bridge which we all felt would create variation and tension within the shot.

Consideration of AS Compared With A2 Practical Work

It is important to mention that we have begun to differentiate the differences and similarities of technical equipment and aspects that we used within both areas of our practical work, aiming to progess further from the AS course and develop techniques and understanding. It is clear to see that in order to improve further from the use of radio microphones for interviews frrom the AS course, we need to experience and deal with further in-depth equipment, for instance, the use of tripods and adapting shots in order to reflect the subject of our documentary. This type of research makes way for me to develop and push my abilities further, resulting in a more sophisticated documentary than that from the AS course.

Storyboard Catch-Up

Although we haven't finished the storyboard as of yet, these pictures begin to show the early stages of our visual learning board, which by using imovie HD, we have included labels and camera shots ontop of the images to show audiences what we are aiming to convey. By completing this type of storyboard, we aim to appeal to audiences that our documentary will ultimately be aimed at, teenagers, therefore displaying elements that will be incorporated into our final documentary. Now that we have begun the filming process, along with filming, we can begin to develop our storyboard further, expanding on our images.

Such shots as the rev counter, aim to display the speed of driving that teenagers often disregard. This type of image is something that many teenagers can relate to, similarly to adults, particularly men, when they were youngsters and the idea that 'the need for speed' was something they felt and ignored the consequences of. Although this shot appears to be quite basic, the development of the image, once we begin filming will establish and relate to audiences the extremeties of teenage driving.

Filming Interviews

Above is evidence of interviews that we have begun in order to establish the conventions needed in order to incorporate into our documentary. Effects and music have also been added to create an impression of what can be done in order to manipulate the fiming and therefore reflect the progression stages to our final film. By Josh filming whilst myself and Leanne acted allowed us to discuss aspects of the filming that worked, for example, we all identified that the set up of the interview was adequate, however, we also came to the conclusion that the lighting needs to be dimmed in order to reflect the mood of our documentary. This filming process has been particularly useful in understanding how the structure of the interview is important for conveying coventions of documentary making, as well as developing skills as to what's required to create something that audiences can empathise with.

Continuation of Individual Research- Interviews

Oncemore, I have been looking at current layouts of magazine interviews, in order to compare text styles and fonts so that I can eventually incorporate this into my own interviews.
Interviews clearly provide an insight into the lives of a particular person or potentially a given subject, allowing audiences to be able to relate to the type of content featured within. Composing an interview relevant for a magazine requires precision when laying out the format, which can be seen in such magazines as shown here. This type of layout is quite basic, with various pictures making up most of the page layout. The interviewer is clearly distinguishable, as the writing is always in bold, something that is made evident throughout most editions of the magazine. This type of layout potentially wouldn't be relevant to our own documentary, however, is useful to provide inspiration and give possible options. I will have to take into account the colours and fonts in order to reflect the type of documentary that we are making. This is something I will focus on once I have researched in detail the differences and similarities between layouts of interviews and reviews.

Individual Research- Reviews and Interviews

Besides from the progression of film making, I have begun to research into looking closely at different types of reviews and interviews that are already featured within magazines in order to begin to create the other part of the coursework (change). I have managed to view magazines such as 'Heat' and 'Closer', in order to get a better understanding of how to present and lay out my own interview and review, as well as becoming familiar with such programmes as 'Publisher' once more, similarly from the GCSE course. I have found it challenging to learn to work individually again, however, am able to display my own abilities in the creation of my planning and ultimately the finished product. I will use the knowledge learnt from the GCSE course of creating a magazine in order to help me progress further with this element of the course. I will learn the differences in producing a review to that of a magazine article, something which I will find by the incorporation of extensive research and planning.

Film Progression

Spending the majority of time doing indepth research and developing our intial ideas, it is now essential that the filming begins. One of our group members has managed contact Jon Snow, the Channel 4 news reporter who has agreed to let us interview him on his thoughts and opinions on teenage driving. We have discussed this and felt that it would be a good way to incorporate elements of the media into our documentary and their effect that they have on the way in which driving is viewed. For instance, programmes such as Top Gear have made speeding become some what acceptable, particularly for boys, therefore it would be interesting to hear the views of someone who appears to be closely linked to the media and the representation that such role models as Richard Hammond may have on viewers. This is still an idea that needs to be confirmed, however, is another and important development in making our documentary diverse and something current within today's society.